SEO STANDS FOR SEARCH ENGINE OPTIMIZATION
SEO is an online marketing technique which helps you to bring your website on top in SEARCH ENGINE’S results for a particular keyword.
ADVANTAGES OF SEO :
*SEO will help people find your website.
*SEO builds trust and credibility.
*SEO is a long-term strategy.
*SEO attracts relevant traffic with high conversion potential.
*SEO is cost-effective.
*SEO provides endless opportunities.
*SEO beats paid traffic.
*SEO helps build your brand.
HOW DO SEARCH ENGINE’S WORK
ALGORITHMS search engines use algorithms to calculate a page how worthy is to a relevant search query.
CRAWLING search engines use bots or spiders to crawl billions of pages across the web by following links they find from billions of pages around the web.
INDEXING search engines then store the information it collects into its index.
RANKING when a search query is entered, a search engine digs into its index for pages matching the user’s search query, then sorts and displays the most relevant results to the user.
On-Page Search Engine Optimisation factors
Your page titles are one of the most important SEO factors on your site. Each of your pages & posts should have its own unique title, which includes the main keywords for that page.
Many people forget to include meta descriptions for their pages. These descriptions are an important place to include relevant keywords for your content, as these are used within the search results when your page is listed.
For each of your pages, you can include a set of keywords in the form of meta tags. These should be all the relevant keywords of your content, which you will have researched previously.
Including search engine, friendly URLs for each of your pages is highly recommended, as these bring better crawling. Shorter URLs seem to perform better in search engine results, however, that is not the only factor.
Body Tags (H1, H2, H3, H4, etc.)
When writing your articles, you should break up your content into smaller sections & paragraphs to make it easier for people to read. These sections can be given heading, which is where H1, H2, H3, H4, etc. tags are used.
Including relevant keywords throughout your content is very important, as it helps search engines work out what your content is about. However, try not to excessively repeat and overuse keywords just for search engine robots. This can lead to your site being banned from search engines.
Using images within your content is a great way to make your site more visually appealing and break up boring chunks of text. You can utilize these images to help improve your site SEO.
People often think that the only links that count are those from other websites. While these links are important, these are not the only important links!
Off-Page Search Engine Optimisation factors
Social Networking Sites
Social Networking is bigger than ever these days! Sometimes known as “Online Reputation Management”, getting involved with social media sites is the fundamental step with which you begin to advertise, market and build your online reputation within your niche.
Blogging is one of the best ways to promote your website online! By writing a blog for your website, you give a reason for visitors to keep returning to your site and keep up to date with your latest posts. It also helps search engines to crawl your site more frequently, as they have to update your latest blog post entries, which ultimately helps you rank higher in search engine results pages (SERPs).
Post comments on other blogs within the same niche as yours, which allow you to add a link in the comments section. These links can then be crawled by search engines, helping to point them towards your site. These blogs are commonly referred to as “Do-Follow” Blogs (Just like ours, where you can comment below!).
Find forums online that are related to your sites niche and get involved within that community. Reply to threads, answer peoples questions, offer advice, etc. This all helps to build up your reputation as someone who is an expert within that niche. Try to use “Do-Follow” Forums so that you can include a link to your site within your signature, which helps search engines crawl your site.
Search Engine Submission
Search engines will eventually find your site online, but that can take a while. To speed everything up, you should submit your website to the most popular search engines like Google, Yahoo, Bing, etc.
Many people may say that directory submission is dead! I believe that it isn’t as you are increasing the likely hood of people seeing your website. It is purely based on how effectively we are selecting those directories and how efficiently we are choosing the category for submission. You could submit to general directories, but for maximum effect, you are better off submitting to niche directories. Of course, I agree that it gives quite delayed results, but it is worth doing it.
Social Bookmarking is another great way of promoting your website. Submit your latest blog posts and pages to the most popular bookmarking sites, like StumbleUpon, Digg, Delicious, Reddit, etc. Search engines really like these types of sites because the content on these sites is updated very frequently.