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Google’s TEZ app adds a lot of conveniences for users in India. TEZ is an app that allows you to pay for things quickly and securely. Perhaps one of the strongest benefits of using TEZ is the flexibility it provides for the user. TEZ allows you to quickly and conveniently pay for dinner or pay another TEZ user. Your money is securely packed and protected with round the clock multi-layer protection, and your UPI pin and/or fingerprint. TEZ even offers language support.

What are the uses of TEZ app?

The app allows you to complete a variety of actions quickly and easily;
  • Move money directly to your bank account
  • Google Multi-layered Security
  • Receive money to your bank account
  • Pay anyone anytime
  • Made for India’s Commerce
  • Get Rewards with TEZ scratch cards
  • Pay Online anywhere, UPI is accepted
  • Works with all Indian banks that support UPI
  • Works seamlessly with anyone who has a TEZ app

Who can use TEZ app?

In order to use the app, you must be located in India, have an Indian cell number, and have an Indian bank account. This app was designed specifically for people who reside in India. TEZ is compatible with the majority of smartphones and works well with all Indian banks that support UPI.

What are the languages TEZ supports?

The app supports English, Hindi, Bengali, Gujarati, Kannada, Marathi, Tamil, and Telugu. However, it is only designed for India and requires an Indian bank account, and an Indian cell number in order to use. You can even accept on the spot payments with cash mode.

Indian Merchants can receive Rs.50,000 per month with UPI don’t have to pay any fees to use TEZ. The app supports privacy, allowing you to send and receive money without divulging specific information like your phone number and banking details.

What are the TEZ Upcoming Features?

  • Pay through debit and credit cards on Tez.
  • Pay and set reminders for recurring bills such as DTH.
  • Money in Your Bank

TEZ works without making it necessary to set up additional accounts. It works cohesively with your bank account and allows you to continue earning interests as well as any other banking privileges associated with your account. TEZ scratch cards allow you to take advantage of the rewards associated with the app. The scratch cards give you the opportunity to win up to Rs.1,000 for each transaction that meets eligibility criteria. Plus weekly transactions of at least Rs.50 or more automatically gives you a chance to win Rs.1 lakh every week.


The concept of this application is not new. Not many applications have already worked on online transfer, but this is a relational application because Google has created it and all of you know how many Google applications I have been using this application for 2 weeks.

I think the best function of this application is that money transfer from the application in just 2 seconds, it is a very special thing in anyone’s and the features are also fine.

These applications are very useful in today’s life, because are they better than going to the bank now, transfer the money online to anybody sitting in my house, which will save you a lot of time and you will not have to work even harder for me. These applications are very useful.

What are the Drawbacks of TEZ?

Users have reported wanting an option that will allow them to check the balance of an account. Another complaint is that the app simply assigns you a UPI address with no way to customize it. There is also no support for the payment of electric bills and mobile recharges.

TEZ appears to be an extremely useful app that is continually being upgraded to make it more user-friendly and offer more benefits. It allows users to conduct a wide variety of financial transactions without having to set up additional accounts.

All transactions draw money from one bank account. This, in itself, adds tons of convenience for users. Making it possible, to pay people, or bills, and receive money from others as well. Cash mode allows you to conduct quick financial transactions with other users without sharing personal financial information. The benefits are many, making this app one that’s well worth downloading.

Seems like putting a meditating old Baba on the top of your brand name isn’t good enough to guarantee that your brand is herbal. Patanjali has taken this to a new level with their brand ambassador, a real yoga guru, Baba Ramdev. Patanjali, or as Forbes has labeled it – India’s Body Shop, has taken over the markets with a storm posing a real threat to the existing market leaders like Colgate, Unilever, Nestle, and GlaxoSmithKline.


But what could be the reason behind such popularity and ever increasing demand of Patanjali?

Patanjali Success Study

All the success, the popularity, and the goodwill can be credited to something we refer to as the “Incidental Branding”.

The branding wasn’t accidental. It was well planned. But there were a lot of incidents that shaped the brand personality and that too happened before its formation. The brand ambassador (who surprisingly has no equity in the business) is the reason the ‘brand’ happened. Mind it that I’m referring to the brand and not the business. Hence Baba Ramdev’s Patanjali.

But how a holy man, who doesn’t even know the basic marketing strategies, who did nothing but yoga all his life, could make all the market leaders sweat?

Patanjali Yogpeeth

it was a set up in Haridwar; a Hindu pilgrimage site, Baba wore saffron, propagated swadeshi psyche, and the main focus was on Yoga and Ayurvedic medicines. The Patanjali brand was set, years prior to the foundation of the actual FMCG Company. The key player here was a simple business whose brand identity and brand image were in line. Unlike other herbal brands, it had its brand ambassador as a real-life yoga guru who preached yoga and Ayurveda all his life and hence their brand identity and brand image was in the same line. 

Since the brand was directly associated with the Baba, all his network which is –

• 577,000 Twitter Followers

• 53,248 Subscribers with 13,191,201 Video Views on YouTube

• 6936960 likes on facebook with 408359 talking about Baba


  • Priced anywhere between 10%-30% cheaper than peers, Patanjali poses serious challenge to flagship products of many companies: Reliance Securities 

    The company is set to eat market share of some of the FMCG majors in oral care, hair care, and OTC products with its economical pricing across its brand portfolio: Bonanza Portfolio


    – Patanjali could reach a net turnover of Rs 20,000 crore by FY20: IIFL 

    – Industry sources indicate that Patanjali’s market share is likely to be around 5% by end 2015. This is a big success in this category, which had just three players until now: Credit Suisse 

    – Patanjali likely to more than double its revenue to Rs 5,000 crore in FY16 from Rs 2,000 crore in FY15: Reliance Securities

Reason Behind Patanjali’s Success

It all started in 2002 when Baba Ramdev’s mass yoga camps telecasted through the leading spiritual channels (which were the new trend then) across the country. These camps, besides being a free yoga classes for the television viewers, built a big brand for Baba Ramdev and placed him in a positive light as a person you can trust on. These yoga camps also somehow kindled a new interest in healthy exercises and Ayur Veda.

What next? Baba was in the limelight as he became a part of many political as well as non-political (and rather silly) controversies like cure of Cancer, AIDS, and homosexuality by yoga. His argument for the replacement of sex education in schools with yoga education and his speeches that stated western medicine companies as con were a part of hundreds of controversies he was a part of.

Between all this, patanjali was born in 2006. Or rather, as researchers say, was being planned from 2003 itself. Patanjali is actually managed by Acharya Balkrishna (Ramdev’s partner since 1995). The products were initially marketed and promoted during the yoga camps (which has been attended by around 20 crore, or almost a sixth of the indian population till now). Since the yoga classes were conducted for free, people were convinced that the Baba was not in it for the money (this trick always work)